The Founders of Scent For Good
Dawn Goldworm
“I want to extend my passion and commitment to my community and to humankind everywhere...”
As a professional nose & olfactive expert, I have dedicated the past twenty years to learn the craft of perfumery, the insights behind consumer behavior and the neuroscience responsible for our sense of smell. All of this expertise has led me to create Scent for Good… a company designed to use essential oil formulations to protect, heal and bring joy to our everyday lives. I have worked with the biggest names and brands in the world and now I want to extend my passion and commitment to my community and to humankind everywhere.
Samantha Goldworm
“Scent for Good was born to create moments of joy and community connection...”
Raj Aggarwal
“My journey to significance is focused (on)... building a better society for all our better selves.”
A physician executive leader with a passion to transform clinical care delivery across complex academic and community health systems, a front-line surgeon in active clinical practice, a PhD scientist with expertise in virtual reality and robotic systems, aligned with experience leading venture, strategic, research and commercial partnership deals for health systems and external parties. My journey to significance is focused to translate the scientific basis of new technologies to real-world impact, for patients, their families and our healthcare providers, building a better society for all our better selves.
Scent for Good was created by the founders of 12.29. By integrating scent as a pillar of brand identity, 12.29 creates immediate and memorable connections between brands and consumers. Leading brands partner with 12.29 to transform communication and deepen brand loyalty. 12.29 evolves the modern luxury experience for hospitality, fashion, transportation and retail companies around the world.